The 'Small YouTube Channel' Demonetization (Under 1000 subscribers) effective Feb 20, 2018

After panicking when I read THAT email about the demonetization this morning, I did some extensive research and have found these 4 FANTASTIC reasons why there is just no need to panic about the updates to Adsense. This video is about how YOU can make sure that it doesn't affect you, even if you don't meet the threshold of 4000 hours of watch time and 1000 subscribers by February 20, 2018.

Here's the link to the dreaded YouTube update announcement post: It basically says that as of 20th February, 2018 all channels with fewer than 1,000 subscribers overall and 4,000 hours of watch time in the last 12 months will not be eligible for adverts and Adsense revenue. 

If you like this YouTube video of mine it would be amazing if you gave it a thumbs up to give another small channel a fighting chance! If you're interested in following my channel, please do subscribe to my channel and click the bell to turn on notifications and keep up to date with all of my videos. 

Every Monday morning (GMT) in the lead up to the cut off on the 20th February, I'll be sharing an update post on this challenge here along with showing you my latest YouTube channel analytics. I'll talk about my progress with this challenge day to day and any of the tips I find on how to grow a small YouTube channel in 30 days that actually work! Subscribe to my email list here for an email reminding you when the updates posts are up.

You can also catch up with my day-to-day progress on Twitter and Instagram where I'll be sharing short tutorial videos and links to anything really useful that I find each day.

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Follow on Twitter: @massimomedia

Social Media FAQs

I barely have time to run my business as it is but I know I need a social media presence. How did I find time to fit all in?
Don't worry, we fully understand that it's unrealistic to expect every business to have a dedicated social media marketing team, or even sometimes one social media person. Instead, we encourage you to assess the time that you do have each week, even if it's just an hour, and then prioritise and allocate your social media tasks accordingly. Remember, it only takes a few seconds to send a tweet and when it comes to social media every little helps. Whether it's a stolen moment between meetings or stealing a second in the supermarket queue, there's always time for a tweet! If you'd like, we can create a tailored social media plan and checklist for you, based on your personal time allowances, to help you to stay on top of things. We can even pick up the slack when you're having a busy week! Sound good? Get in touch with us

How often should I post?
This is really dependent on a number of factors, the most important of which is your resources. If you only have time to post once a week, only post once a week. If you can manage more, great! Always remember, when it comes to social media, quality trumps quantity. It's much better to post something highly interesting to your followers once a month than to post something mundane every hour just for the sake of it. While it's good to remain in the forefront of your followers' minds, they can also actually get turned off by over-posting which is considered spammy. Finding the right frequency is often a case of trial and error, although there are some tools which you can use to find the posting sweet spot faster. Apps like Tweriod and Iconosquare can tell you when the majority of your followers are online as well as the in-built analytics in some platforms such as Facebook. 

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Social Media Glossary

Incoming hyperlinks to one website from others. Good (non-spammy) backlinks are useful in the practise of SEO for ranking a site higher in searches. 

A regularly updated website which features topical posts and is often written in a conversational manner

CPC (Cost-Per-Click)
A type of advertising by which the advertiser pays the publisher (usually a host site e.g. a blog or social media site) for each time an advert is clicked.

Domain Authority (DA)
A score out of 100 that predicts how high a website will rank on search engines. Note: Very few sites get a perfect score of 100 so don't stress if yours doesn't.

The amount of people who interact with a post by clicking, watching, liking, reposting etc.

Google Analytics
A programme run by Google which can be installed on websites to provide key analytical information such as traffic sources, revenue generated and visitor demographics.

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Why You SHOULD Consider Buying Followers ON SOCIAL MEDIA...

How it works
Before we jump into discussing whether or not you should be buying Twitter followers, let us first take a minute to briefly explain exactly how this concept works. Buying followers allows us to skip the time issue and jump straight to the part where we have lots of followers to show how cool/popular/important our company and/or brand is. Buying followers is generally pretty cheap ( are currently offering 1,000 followers for a very affordable £8), and the results are usually pretty instantaneous with the new followers often appearing within a matter of days and sometimes hours of you placing an order. You can also purchase interaction packages which will buy you not only new followers but also retweets and favourites to further emphasise the image of a popular profile. 

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Introducing: Massimo Media

Welcome to Massimo Media. I specialise in creating bespoke, easy-to-understand, social media campaigns that will help to boost your brand.

Specialising in helping small to medium sized businesses, I will work with you to understand your business needs, utilising the social media platforms that are right for your brand, so that you don't waste time and money on the ones which aren't.

From tailored social media strategies and account setup to one-off campaign planning and blogger engagement, I can help you to identify the social media strategy that is right for your brand, providing you with the support that you need to reach your business goals.

If you'd like to set up a free consultation to discuss how Massimo Media can help with your company's social media strategy, please contact me today