Social Media FAQs

I barely have time to run my business as it is but I know I need a social media presence. How did I find time to fit all in?
Don't worry, we fully understand that it's unrealistic to expect every business to have a dedicated social media marketing team, or even sometimes one social media person. Instead, we encourage you to assess the time that you do have each week, even if it's just an hour, and then prioritise and allocate your social media tasks accordingly. Remember, it only takes a few seconds to send a tweet and when it comes to social media every little helps. Whether it's a stolen moment between meetings or stealing a second in the supermarket queue, there's always time for a tweet! If you'd like, we can create a tailored social media plan and checklist for you, based on your personal time allowances, to help you to stay on top of things. We can even pick up the slack when you're having a busy week! Sound good? Get in touch with us atjadefraser@massimomedia.com.

How often should I post?
This is really dependent on a number of factors, the most important of which is your resources. If you only have time to post once a week, only post once a week. If you can manage more, great! Always remember, when it comes to social media, quality trumps quantity. It's much better to post something highly interesting to your followers once a month than to post something mundane every hour just for the sake of it. While it's good to remain in the forefront of your followers' minds, they can also actually get turned off by over-posting which is considered spammy. Finding the right frequency is often a case of trial and error, although there are some tools which you can use to find the posting sweet spot faster. Apps like Tweriod and Iconosquare can tell you when the majority of your followers are online as well as the in-built analytics in some platforms such as Facebook. 

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Social Media Glossary

Backlinks
Incoming hyperlinks to one website from others. Good (non-spammy) backlinks are useful in the practise of SEO for ranking a site higher in searches. 

Blog
A regularly updated website which features topical posts and is often written in a conversational manner

CPC (Cost-Per-Click)
A type of advertising by which the advertiser pays the publisher (usually a host site e.g. a blog or social media site) for each time an advert is clicked.

Domain Authority (DA)
A score out of 100 that predicts how high a website will rank on search engines. Note: Very few sites get a perfect score of 100 so don't stress if yours doesn't.

Engagement
The amount of people who interact with a post by clicking, watching, liking, reposting etc.

Google Analytics
A programme run by Google which can be installed on websites to provide key analytical information such as traffic sources, revenue generated and visitor demographics.

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Why You SHOULD Consider Buying Twitter Followers...

How it works
Before we jump into discussing whether or not you should be buying Twitter followers, let us first take a minute to briefly explain exactly how this concept works. Buying followers allows us to skip the time issue and jump straight to the part where we have lots of followers to show how cool/popular/important our company and/or brand is. Buying followers is generally pretty cheap (Devumi.com are currently offering 1,000 followers for a very affordable £8), and the results are usually pretty instantaneous with the new followers often appearing within a matter of days and sometimes hours of you placing an order. You can also purchase interaction packages which will buy you not only new followers but also retweets and favourites to further emphasise the image of a popular profile. 

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Introducing: Massimo Media

Welcome to Massimo Media. I specialise in creating bespoke, easy-to-understand, social media campaigns that will help to boost your brand.

Specialising in helping small to medium sized businesses, I will work with you to understand your business needs, utilising the social media platforms that are right for your brand, so that you don't waste time and money on the ones which aren't.

From tailored social media strategies and account setup to one-off campaign planning and blogger engagement, I can help you to identify the social media strategy that is right for your brand, providing you with the support that you need to reach your business goals.

If you'd like to set up a free consultation to discuss how Massimo Media can help with your company's social media strategy, please contact me today jadefraser@massimomedia.com